Banking App Redesign – Dana Duarte

Raising the bar on traditional banking services

As competition in the banking industry intensifies, traditional banks are facing increasing pressure to update their digital offerings to meet the expectations of their customers for better service standards.

User Research | UX Design | Workshop Facilitation | Information Architecture | Customer Journey Management

Cross-platform Banking

In today's digital age, traditional banks must update their digital offerings.

However, this challenge goes beyond just updating interfaces and systems. It also requires fostering a culture of innovation and fast iteration within the organization.

From Concept to Creation

The project aimed to improve the web banking portal and the app interface design using a data-driven approach. As the Senior UX Designer, I defined functionalities, managed the design team's roadmap, and prioritized user flows. I also impulsed a project to promote a culture of using relevant data in the design team. The goal was to share knowledge about users with other stakeholders and designers within the bank.

Abilities

Workshop Facilitation
User Research
Information Architecture

Methods

A/B Testing with Maxymiser
Card Sorting
Data Analytics

Tools

Figma Design Systems
Adobe Premiere
Maze

The Bottom Line

Design is constantly evolving, and successfully executing a proposal requires more than technical feasibility. It also depends on the willingness of the stakeholders and team to challenge their current methods and embrace new ones.

Design is not just a final product but a transformative process that permeates and enriches an organization's culture.