Diversity in the

hybrid workplace

The rise of hybrid work models has posed a significant challenge for companies.

In the post-pandemic era, how can we maintain a workplace that prioritizes humanity and social responsibility?

Secondary Research | User Research | Business Design | Business Prototyping | Strategic Design

THE CHALLENGE

Remote and hybrid work is a reality, so what's the problem?

Difficulty in creating a sense of community and belonging among remote team members, which may result in feelings of isolation or exclusion.

Lack of face-to-face interaction may make it more difficult to identify and address issues related to diversity, equity, and inclusion.

Remote work can amplify existing biases or disparities in the workplace, such as those related to race, gender, or socio-economic status.

The Approach

Create a consulting service for companies trying to generate a corporate culture that adapts and understands the particularities of hybrid mode work.

Generate a bridge that provides staffing from underrepresented communities to companies participating in the tech industry.

Interviews and Research

37

84%

24%

75%

Responses from HR workers, managers and employees.

Working on a hybrid mode or from home.

Reported their professional relationships became more transactional and less personal while working remotely.

Willing to pay for a consultancy that helps them create a plan for hybrid work implementation.

Prototype

We created an experiment that included a landing page to test the effectiveness of consulting services focusing on improving employee experience in a hybrid work mode. The proposal included the following:

• A competitive advantage in attracting and retaining talent.
• Enhancing collaboration and communication.
• The methods to ultimately driving business success.

 Business Model Validation Process

1.

Desktop research and interviews about the challenges of remote work in tech companies.

2.

Value proposition assessment and business model creation based on research findings. 

3.

Prototyping to validate the selling points and the program characteristics.

4.

Creation of P&L reports and a 3-year forecast based on the prototyping findings.

KEY TAKEAWAYS

Hybrid work needs to be inclusive by design

The enterprise world has still a lot to do to leverage creative methods to build a more diverse, equitable and inclusive workplace that increases the opportunities for interaction, engage employees and address the particular conditions of minorities.

Credits (2021)

Dana Duarte | Strategic Designer

Natia Gogotidze | Strategic Designer

Tamar Sulakvelidze | Strategic Designer

Maria Altet | Strategic Designer

Andres Gonzalez | Strategic Designer